Master of Business Administration with Specialism in Marketing
The Edinburgh Business School MBA with a Specialism in Marketing from Heriot-Watt University is designed for individuals wishing to gain advanced management skills and expertise. The MBA is a broad-based management degree and appeals to individuals from a wide range of backgrounds. The degree is aimed at people with experience who wish to develop themselves as effective managers. The programme includes the opportunity for students to extend their study to meet specific career requirements by taking one of the specialist awards. The specialisms provide students with a deeper understanding of the application of a specific discipline.
The programme offers general coverage of the key management disciplines – people skills, economics, marketing, accounting, finance, and project management. The capstone Strategic Planning course develops strategic thinking and the ability to recognise and use the various tools and techniques of the other core courses to identify and solve a wide range of business problems.
To understand the business environment and the influence of both consumers and micro and macro influences that shape the industry.
To understand the role of different cultures in shaping national, regional and global business practice.
To develop in graduates, both within the business curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs.
Generally the curriculums for all levels are taught over 3 terms. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 3-4 modules with 56 contact hours per module. Lectures are 2-hour sessions.
This module focuses on only five of these developments in accounting - target costing, life cycle costing, throughout accounting, costs for competitive advantage and time-based activity-based costing. Students will learn to be sensitive to the changes in their organisations’ systems but be confident that the principles of management accounting are articulated to underpin these new developments.
This module enhances students’ portfolio of financial concepts and provide finance applications onto industry-specific examples where the concepts covered in this module are applied to industry situations. Students would be able to understand the underlying principles of finance, application of tools of financial arithmetic when making financial decisions.
This module covers topics like marketing management process, corporate strategies, marketing Implications, business strategies and their marketing Implications, before moving to more in-depth modules such as environmental analysis, Industry analysis and competitive advantage, understanding consumer and organisational buying behaviour, product life cycle and measuring and delivering marketing performance.
This module enables students to distinguish organisational behaviour (OB) and management as similar disciplines, assess ways to measure job satisfaction in the work setting, differentiate organisational commitment and job involvement and the types of work groups existing in organisations. Students will also appreciate the various organisational designs and new forms of service-driven organisations, as well as organisational culture and change.
This module covers topics such as the meaning of strategic planning as it is used in business and the visualizing strategy as a structure of thought that can be applied to the complex strategy process. It also includes areas like demonstrating why an understanding of the economy is important for managers.
This module introduces the main concepts and philosophies of project management.. At the end of this module, students will be familiar with the concept of project management, how project management differs from traditional management and the different organisation structures employed, and the potential benefits and challenges of using a project management approach.
This module introduces the main concepts in economics such as market supply and demand, the operation of markets, changes in market equilibrium, intervention and dynamic adjustments in the market and the concept of marginal analysis and opportunity cost. Students will be exposed to concepts such as perfect competition, monopoly, oligopoly and learn about fiscal and monetary policies.
This module provides students with detailed understanding of the various topics such as preparation and debating in negotiation, the concept of proposals and styles of negotiation. It is specifically designed to provide students with a systematic approach to environmental analysis, strategic choice, enacting strategy in an increasingly complex, globalised business environment and management decision making from a business strategy viewpoint. The use of analytical tools and processes as a means of developing and improving managerial decision making is developed.
This module identifies the characteristics of each major tool in the communications mix, understanding the basic model of the communication process, examines the effectiveness of each communication tool and compares marketing communications in the consumer and business markets, how the components of the model contribute to and examine the impact of the media and personal influences on the communication process. Students will be able to explain how communication theory underpins our understanding of marketing communications.
"Upon completion of this module, students would be able to describe what are the kinds of organizations provide services, recognise the major changes occurring in the service sector and identify the various characteristics that make services
different from goods. Students would also be able to relate why service businesses need to integrate the marketing operations and human resource functions.
"
The aims of this module define international marketing and consolidate understanding of the scope of the international marketing. The student would be able to identify and manage the factors influencing internationalisation of companies, evaluate the growth of developing markets and their importance to regional trade, identify and manage the political and economic factors that affect the stability of regional market groups and comprehend, as well as analyse the growing trends in emerging markets.
Doctor in Philosophy in Business and Management | Master of Business in Information Technology | Bachelor of Engineering (Electrical)
University of South Australia | Royal Melbourne Institute of Technology, Australia | National University of Singapore
Part Time
2
Strategic Planning
Dr. Stephen Lee
PhD | Master of Business Adminstration (Senior Executives) | Bachelor of Science | Master of Science (Environmental Management)
University of Exeter, United Kingdom | National University of Singapore | National University of Singapore | Kings College University of London
Part Time
3
Marketing
Mr. Ho Kai Joo
Master of Arts in Marketing | Bachelor of Arts in Marketing Management | Postgraduate Diploma in Marketing
Northumbria University | Northumbria University | Chartered Institute of Marketing
Part Time
4
Accounting
Mr. Ong Siow Peng Daniel
Master of Business Adminstration | Bachelor Degree in Accountancy
The University of Manchester | The National University of Singapore
Part Time
5
Organizational Behaviour
Dr. Wong Kim Sing
Doctor of Business Adminstration | Master of Business Administration | Graduate Diploma in E-Commerce Marketing | Diploma in Marketing
University of South Australia | Heriot-Watt University, Edinburgh Business School | Marketing Institute of Singapore | The Chartered Institute of Marketing
Part Time
6
Negotiation
Dr. Kumaran Rajaram
Doctor in Philosophy in Business and Management | Graduate Diploma In Research Management | Master of Business Administration | Postgraduate Diploma in Marketing | Bachelor of Science (Hons) in Business Administration (Marketing) | Diploma in Business Administration | Diploma in Electrical Engineering
University of South Australia | University of South Australia | University of Southern Queensland | Chartered Institute of Marketing | University of Wales | University of Wales | Singapore Polytehnic
Part Time
7
Economics
Mr. Lee Thiam Soon
MBA(Mgmt & Administrative Studies), Bachelor of Business Administration (Dbl Majors: Bus Econ s& Quantitative Studies & Int'l Bus)
Indiana University, USA / University of Hawaii at Manoa, Hawaii USA
Part Time
8
Marketing Communcations (Self-study)
9
Services Marketing
Mr. Ho Kai Joo
Master of Arts in Marketing | Bachelor of Arts in Marketing Management | Postgraduate Diploma in Marketing
Northumbria University | Northumbria University | Chartered Institute of Marketing
Generally the curriculums for all levels are taught over 3 terms. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 3-4 modules with 56 contact hours per module. Lectures are 2-hour sessions.
The entry requirements for the programme are as follows:
A first or second class business-related honours degree from a recognised University;
Or, passes in three of the MBA courses (one of which must be a Core) obtained by self-study; and
A minimum of 2 years full-time work experience of a responsible nature
EASB will assess all applicants to the programme individually with regard to their suitability to undertake postgraduate level study.
International Students
The entry requirements for the programme are as follows:
A first or second class business-related honours degree from a recognised University;
Or, passes in three of the MBA courses (one of which must be a Core) obtained by self-study; and
A minimum of 2 years full-time work experience of a responsible nature
EASB will assess all applicants to the programme individually with regard to their suitability to undertake postgraduate level study.
IELTS 6.0
Students that have opted to undertake the Heriot-Watt University (Edinburgh Business School) MBA programmes in languages other than English such as simplifed Chinese, Russian, Arabic, and Spanish do not need to conform to the minimum English language requirement of IELTS 6.0 as part of the entry requrements.
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
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