The Advanced Diploma in Business Management (Marketing) combines two distinct but complementing subjects of management and marketing. The programme is designed to provide the theoretical and practical perspective of marketing. You will be exposed to a full range of management skills that is useful to succeed in today’s business environment.
Each level of study consists of 120 credits. Upon completion of the Advanced Diploma programme, students may choose to advance into the final year of the related Degree programme by University of Southern Queensland.
1. Principles of Accounting
2. Business Law
3. Economics
4. Principles of Management
5. Principles of Information System
6. Business Statistics
7. Principles of Marketing
8. International Business Environment
MODULES (120 credits):
1. Marketing Research
2. Marketing Management
3. Operations Management
4. Corporate Finance
5. Organisational Behaviour
6. Human Resource and Cross-Cultural Management
7. Consumer Behaviour
8. Service Marketing
MODULES (120 credits):
1. International Marketing
2. Applied Business Research
3. Consumer Behaviour
4. Marketing Strategy
5. Services Marketing 6. Marketing Channels
7. Promotion Management
8. Managing Organisations
PROGRAMME OBJECTIVE
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To educate the students on the nature of marketing and prepare with a marketing focus.
To develop students intellectual capabilities of interpretation and analysis; critical evaluation; selection and synthesis; reasoned argument; research and problem solving skills.
To understand marketing problems, select and apply appropriate methodologies and devise solutions to these problems in the context of marketing products and services.
To analyse the marketing environment and adopt innovative approaches to the development of marketing.
This subject aims to give students an understanding of the conceptual framework of business finance and to develop the skills of analysis and evaluation needed in applying the concepts to the practical situation.
It also aims to help in understanding how nancial management can assist management in source and utilisation of funds. It contains a critical examination of the theory and practice of financial management, investment decisions and dividend policy.
This module provides students with a framework for understanding and thinking
strategically about employment relations and the management of human resources in organizations. The course draws on insights from the social sciences to explore how economic, social, psychological, legal, and cultural forces influence employment relations. Topics include the design and implementation of HRM systems in multinational companies; adjusting HR systems to international variations in the external environment of the employment relationship; the development of international careers; and the integration of local employees into global organizations. The experiences of the Americans, Japanese and European corporations establishing HRM systems in industrialized, transition, and developing economies will be discussed.
Operations Management are activities that relate to creation of goods and services through the transformation of inputs
into outputs. It seeks to create added-value for the organisation such that it will achieve sustainable competitive advantage by satisfying the needs of customers through the organisation's products or services. Operations management is one of the most challenging topics in the business area. The purpose of this subject is to familiarise the students with the nature and processes of operations management and decision making techniques used to overcome or minimise some common operating problems within organisations. In this subject, a balance of service and manufacturing applications is maintained.
The aim of this course is to provide you with an understanding of the many social, emotional, cognitive, and perceptual influences on consumer behavior and choice so that you may a)appreciate the complexity of consumer behavior, b)understand factors that influence your product preferences and choices, c)learn how to tailor marketing strategy to meet the challenges posed by consumer behavior. Upon completion of this course you should have developed a critical awareness of factors influencing consumer satisfaction and choice, be able to apply this knowledge to marketing problems, and be able to analyze the effectiveness of marketing campaigns from a consumer's perspective, and have insight into why some products succeed and others fail to grab the attention and adoration of consumers.
The module builds on the knowledge of Principles of Marketing which the student is already expected to have gained. This unit aims to develop students' skills in marketing planning and implementation. It aims to give students a greater understanding of the marketing environment, as well as providing the necessary strategies and marketing mix to evaluate the rms position in a dynamic business environment. This unit will develop a focus on marketing as a business philosophy underpinning the activities of the rm and at the same time developing analytical skills and diagnostic ability for the proposal, implementation and control of alternative marketing strategies and plans.
This course serves as an introduction to educational research. It aims to provide students with the knowledge and skills necessary to apply the scientific method and to design research projects in their chosen discipline. Students will become familiar with a range of research tools and methodologies, gain an understanding of quantitative and qualitative
approaches to important research related issues, and enhance their oral and written skills in relation to research. The assignments take students through the process of producing a research proposal which forms the basis for commencing a research program and into the implementation of field-work data collection and analysis using SPSS.
This module focuses on the unique challenges of managing services and delivering quality service to customers. Students learn the importance of building strong customer relationship management through quality service. This module is relevant and applicable to organizations whose core product is service and to those who depend on service excellence for competitive advantages.
Organisational Behaviour plays a very important part in all our lives, as citizens,
as consumers, as employees or as employers. Learning about Organizational Behaviour will help you develop a better understanding about yourself and other people in the work environment. This course will provide you with the knowledge, concepts and tools to be more effective in dealing with your peers, subordinates and business associates. It will focus on developing you as an effective and successful manager. In this course, you will learn the impact of individuals, groups and structure on the behaviour within an organization, for the sole purpose of applying such knowledge toward improving an organization's effectiveness.
Each module is assessed by academic work comprising written assignments, case study reports, essays, examination as determined by the subject profile. The assessment criterion varies from module to module and level to level.
Generally the curriculums for all levels are taught over 4 terms of 12 weeks. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 2-3 modules with 50 contact hours per module. Lectures are 2-hour sessions and Tutorial 3-hour sessions weekly.
Singaporean / PR
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution
and
Must be at least 17 years of age at time of application
International Students
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution and
and
Proficiency in English Language (Minimum EASB ETEDP Level 2 / IELTS 5.0 / TOEFL 500)
and
Must be at least 17 years of age at time of application
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
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Academic Programmes 
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