The second year Advanced Diploma in International Hospitality Management offers students an appreciation of the mechanism of the hospitality industry and understanding of the production and consumption of these products and services as they take place.
Each level of study consists of 120 credits. Upon successful completion of the Advanced Diploma, students may advance to the Bachelor of Arts (Hons) in International Hospitality Management programme.
1.Accounting in Hospitality and Tourism
2. Marketing in Hospitality and Tourism
3. Principles of Management
4. Front Office Operations
5. Food & Beverage Service Operations
6. Tourism System and the Environment
MODULES (120 credits):
1. Research Methods
2. Organisational Behaviour
3. Human Resource and Cross-Cultural Management
4. Convention Sales & Services
5. Housekeeping Management
6. Food & Beverage Management
7. Industrial Attachment/ Dissertation
To develop a graduate with the necessary skills, knowledge so that he / she can be immediately effective within the events industry.
To develop in students a critical appreciation of the roles of managers within the hospitality industry.
To develop problem-solving skills, improve their ability to communicate and operate effectively as individuals within the travel and tourism organisations and as part of a team.
This module introduces students to fundamental concepts of convention sales and services. Its aim is to develop students' understanding and skills in formulating marketing strategies in conventional sales and services as a sub-segment of the industry. Topics also include environment assessment & scanning developing a marketing plan, organising for convention sales, and implementing it. Convention Sales & Services is one of the seven core business subjects for Year 2 and is mandatory in the hospitality and tourism course.
This module focuses on the analysis of the operations and determines the
best course of action in food & beverage operations and management. It examines the ways to maximize service efficiency and productivity to satisfy demands of today's guests. Topics also include organization of food & beverage operations, marketing, nutrition, menu, standard product costs & pricing strategies, productions, service, cost controlling, facility design, layout and equipment. Food & Beverage Management is mandatory in the Hospitality and Tourism course.
This course serves as an introduction to academic research, i.e., dissertations,
thesis for the academic world. It aims to provide students with the knowledge and skills necessary to apply the scientific method and to design research projects in their chosen discipline. Students will become familiar with a range of research tools and methodologies, gain an understanding of quantitative and qualitative approaches to important research related issues, and enhance their oral and written skills in relation to research. The assignments take students through the process of producing a research proposal which forms the basis for commencing a research program.
This module enables students to examine concepts of housekeeping management in the
hospitality industry. One of the principle goals of housekeeping is to serve the needs of guests by providing appropriate care for their accommodations and in other areas within the lodging property. Topics include the role of housekeeping, planning and organizing, managing
inventories, safety and security, managing an on-premises laundry and guestroom cleaning.
This module provides students with a framework for understanding and thinking
strategically about employment relations and the management of human resources in organizations. The course draws on insights from the social sciences to explore how economic, social, psychological, legal, and cultural forces influence employment relations. Topics include the design and implementation of HRM systems in multinational companies; adjusting HR systems to international variations in the external environment of the employment relationship; the development of international careers; and the integration of local employees into global organizations. The experiences of the Americans, Japanese and European corporations establishing HRM systems in industrialized, transition, and developing economies will be discussed.
This module will allow all year 2 ( Advanced Diploma in H&T / IHM/CM/EM) students the opportunity to apply to practice the concepts and principles of Hospitality and Tourism,Events or Casino Management that they learned in the course. Students will undertake a 6-month industrial attachment in hotels, resorts, clubs, restaurants, airline companies, travel agencies, theme parks, and other tourism, events or casino related organizations. Students who do not wish to undertake industrial attachment are allowed to opt to do a dissertation project instead. All Year 2 students must successfully complete this 60 credit point module before they are allowed to proceed to the final year of study.
Organisational Behaviour plays a very important part in all our lives, as citizens,
as consumers, as employees or as employers. Learning about Organizational Behaviour will help you develop a better understanding about yourself and other people in the work environment. This course will provide you with the knowledge, concepts and tools to be more effective in dealing with your peers, subordinates and business associates. It will focus on developing you as an effective and successful manager. In this course, you will learn the impact of individuals, groups and structure on the behaviour within an organization, for the sole purpose of applying such knowledge toward improving an organization's effectiveness.
Each module is assessed by academic work comprising written assignments, case study reports, essays, examination as determined by the subject profile. The assessment criterion varies from module to module and level to level.
Generally the curriculums for all levels are taught over 4 terms of 12 weeks. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 2-3 modules with 50 contact hours per module. Lectures are 2-hour sessions and Tutorial 3-hour sessions weekly.
Singaporean / PR
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution
and
Must be at least 17 years of age at time of application
International Students
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution and
and
Proficiency in English Language (Minimum EASB ETEDP Level 2 / IELTS 5.0 / TOEFL 500)
and
Must be at least 17 years of age at time of application
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
.jpg)
Academic Programmes 
