The Diploma in Business Management (Marketing) is designed to provide a high quality and professionally relevant undergraduate programme. You will be exposed to a full range of management skills that is useful to succeed in today’s business marketing environment.
Each level of study consists of 120 credits. Upon successful completion of the Diploma, students may advance to the Advanced Diploma in Business Management (Marketing) programme.
Diploma in
Business Management (Marketing)
(9 months)
1. Principles of Accounting
2. Business Law
3. Economics
4. Principles of Management
5. Principles of Information System
6. Business Statistics
7. Principles of Marketing
8. International Business Environment
MODULES: (120 credits)
1. Marketing Research
2. Marketing Management
3. Operations Management
4. Corporate Finance
5. Organisational Behaviour
6. Human Resource and Cross-Cultural Management
7. Consumer Behaviour
8. Service Marketing
MODULES: (120 credits)
1. International Marketing
2. Applied Business Research
3. Consumer Behaviour
4. Marketing Strategy
5. Services Marketing 6. Marketing Channels
7. Promotion Management
8. Managing Organisations
PROGRAMME OBJECTIVE
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To educate the students on the nature of international business management.
To develop students intellectual capabilities of interpretation and analysis; critical evaluation; selection and synthesis; reasoned argument; research and problem solving skills.
To understand international business management problems, select and apply appropriate methodologies and devise solutions to these problems.
To analyse the international business management environment and adopt innovative approaches to the development of international business management.
Economic issues play a very important part in all our lives, as citizens, as
consumers and as employees or employers. Understanding economic terminology and being able to use economic principles, concepts and tools can assist us to make more effective decisions in our personal and professional lives.
This module provides an introduction to information systems and information
technology for business students to help them to learn how to use and manage information technologies, conduct electronic commerce, improve decision-making, and gain competitive advantage in the marketplace. It therefore emphasizes on the role of Internet technologies as a technology platform for electronic business, commerce, and collaboration within and among corporations. The aim of this unit is to introduce you to the concepts and methods of business information technology and its application to practical business situation.
This module is the foundation to the understanding of the principles and
concepts of Accounting. It will cover the principles behind the construction of financial reports. Topics covered include the double entry recording system, financial statements, statement of cash flow, accounting standards, accounting equations, financial ratio analysis, valuation and measurement of assets and liabilities, and accounting for partnership formation and liquation. Students will be exposed to the application of these accounting concepts in the preparation of financial statements for use by individuals, business, non-profit organizations and government institutions. Students will also be developing expertise in using these accounting principles and concepts in their analytical approach to financial problem-solving.
This unit introduces students to the study of Management and the basic
academic skills relevant to University study in this discipline. The topics students examine include managerial work in organisations, historical and contemporary theories in management, the management environment, social responsibility and managerial ethics, planning and managerial decision making, managing individuals and groups, motivation, leadership, employment relations and managerial control. A number of themes are addressed throughout the subject such as diversity (gender and cross-cultural influences), power and control, and organizational learning. Organisational learning will be seen as one of the key challenges facing managers in the next millennium.
This course is designed to provide students with a better platform and basic knowledge about international business. Students will be exposed to all dimensions of international business, ranging from international business theories, national and international environment, international legislation, international management and other related aspects. Equipped with the international business perspective, the students will be expected to understand the implications of international business on their future organizations' strategies, structure and functions, particularly in the face of the fast growing pace of globalization.?
This module covers the principles behind statistics. Statistical issues play a very important part in all our lives, as citizens, as consumers, and as employees or employers. Understanding statistical terminology and statistical principles, concepts and tools can assist us to make more e ective decisions in our personal and professional lives. In this subject, you will be introduced to some of the key concepts in business statistics. The key to success in the subject lies in understanding and applying the concepts. Such e ort will also lead to maximum long term ability to utilise these tools and principles more e ectively.
This module provides an overview of a contemporary approach to the concepts
and technologies of the marketing process in today's dynamic environment and its inter-relationship with other business functions. The course is designed to develop the skills needed to evaluate the different methods which can be used to market goods and services.
Principles in Business Law provides a foundation for students to understand
legal issues and concepts relating to the formation and running of a business and to apply that understanding to the various legal issues faced by businesses. It also provides students sufficient insight into legal aspects of the business world to allow them to deal with legal advisers in an intelligent and informed manner.
Each module is assessed by academic work comprising written assignments, case study reports, essays, examination as determined by the subject profile. The assessment criterion varies from module to module and level to level.
Generally the curriculums for all levels are taught over 4 terms of 12 weeks each. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 2-3 modules with 50 contact hours per module. Lectures are 2-hour sessions and Tutorial 3-hour sessions weekly.
Singaporean / PR
2 GCE ‘A’ level with a pass in General Paper;
or
5 GCE ‘O’ level with a pass in English;
or
EASB Foundation Programme;
and
All applicants must be at least 16 years of age at time of application
International Students
High School Certificate or equivalent
or
EASBFoundation Programme
and
Proficiency in English Language
(Minimum EASB ETEDP Level 1 / IELTS 4.5 / TOEFL 475)
and
All applicant must be at least 16 years of age at time of application
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
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Academic Programmes 
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