The Diploma in Business Management programme is designed to provide the theoretical and practical perspective of business management. Students will be exposed to a full range of management skills that is useful to succeed in today’s business environment.
Each level of study consists of 120 credits. Upon successful completion of the Diploma, students may advance to the Advanced Diploma in Business Management programme.
1. Principles of Accounting
2. Principles of Information System
3. Economics
4. Principles of Marketing
5. Principles of Management
6. Business Statistics
7. Business Law
8. International Business Environment
MODULES: (120 credits)
1. Management Accounting
2. Organisational Behaviour
3. Operations Management
4. Human Resources and Cross-Culture Management
5. Management Information Systems
6. Financial Management
7. Research Methods
8. Marketing Management
MODULES: (120 credits) -
BA (Hons) Business & Management Studies - Cardiff Met. University
1.Continuing and Change in Contemporary Business
2. Innovation and Entrepreneurship
3. International and Strategic Marketing
4. Investment Management
5. people, Organisation and Society
6. Strategic Management
BA Business Management - Queen Margaret University
1..Strategic Human Resource Management
2. Marketing and International Business
3. Strategic Management
4. Project Management
5. Business Consultancy and Research
6. New Enterprise Creation
BA (Hons) Business Management (Top Up) - Sheffield Hallam University
1. Managing organisational strategy
2. Business in Emerging Markets
3. Supply Chain Management
4. Strategic Marketing Management
5. Financial information for business decisions
6. Leadership and Organisations
PROGRAMME OBJECTIVE
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To educate the students on the nature of business management.
To develop students intellectual capabilities of interpretation and analysis; critical evaluation; selection and synthesis; reasoned argument; research and problem solving skills.
To analyse the business management environment and adopt innovative approaches to the development of business management.
This module aims to provide students with an understanding of the precept of legal reasoning and as the basis of professional and business relationship. Students will learn the fundamentals of Singapore legal system; and Law of Contract and be able to identify breaches of contract, and the appropriate remedies for such breaches. The module will cover other topics such as Agency; Sale of Goods; Insurance; Negotiable Instruments; Trademarks and Copyrights; Incorporation of Companies; and Duties of Directors and other Officers.
In this module, students will learn the different economic systems and how the market works. They will be exposed to the various micro-economic theories of demand and production, product pricing, market forms; price determination under perfect competition and imperfect competition, and the theory of distribution. In addition, students will learn the macro-economic theory of income and employment determination, National Income, Keynesian and monetarists’ viewpoints, and the main macro-economic concerns of Inflation; Unemployment, and Macro-economic policies and International Trade.
The module covers the current contemporary trends in management and organizations. Learning includes study of management concepts, management processes, and managerial roles in organization; classical, behavioral and contemporary viewpoints in management; organizational culture and social responsibility and ethics in management; planning and managerial decision making; organizing and organizational structure and design; leading, managing individuals and groups, motivation, leadership, employment relations and managerial control and control methods.
This module provides students a general overview of information systems concepts and its application to practical business situation. Students will learn to differentiate between data and information and learn the key attributes of information and the various types and levels of information. Next, students will be exposed to the major areas of IS knowledge: Information Technologies – hardware, software, networks, data resource management, and Internet-based technologies; Business Applications; and Systems Development Processes.
This module provides students an introduction to quantitative techniques which are widely applicable in business application. Students will be exposed to the various methods of Collections and Presentation of Numerical Information – survey methods, tabulation, graphs, charts and diagrams; Frequency Distributions – measures of location: measures of dispersion, and skewness; Relationships and Forecasting – correlation and regression, time series analysis, and simple forecasting; Index numbers – price relative methods and aggregate methods; and Probability and Statistical Inference.
This module is designed to provide students with an overview of the key concepts, theories and applications of marketing in an organisation. The subject will cover the nature and role marketing; marketing planning, control and research, the environment of marketing, consumer behaviour, market segmentation and positioning; product life cycle and employing the appropriate marketing strategies; marketing mix and the 4Ps, and product planning and development. Students will learn how to engage in transactions and relationship building with the customers.
This module is designed to provide students with basic knowledge about international business and the implications of international business on organizations’ strategies, structure and functions, particularly in the face of the fast growing pace of globalization. Students are exposed to all dimensions of international business from international business theories, national and international environment, international legislation to international management as well as other related aspects.
This module aims to develop students’ understanding of the principles and concepts of accounting and enables students to prepare and evaluate accounting statements, systems and reports. The module will cover: Accounting principles; Control Accounts and Bank Reconciliation; Accounting for Inventory and Accounts Receivables; Fixed Assets Accounting; Errors & Incomplete Accounts; preparing Profit & Loss Accounts and Balance Sheet; and Financial Ratio Analysis. Students will also be exposed to basic costing concepts and cost accounting.
Each module is assessed by academic work comprising written assignments, case study reports, essays, examination as determined by the subject profile. The assessment criterion varies from module to module and level to level.
Generally the curriculums for all levels are taught over 4 terms of 12 weeks each. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 2-3 modules with 50 contact hours per module. Lectures are 2-hour sessions and Tutorial 3-hour sessions weekly.
Singaporean / PR
2 GCE ‘A’ level with a pass in General Paper;
or
5 GCE ‘O’ level with a pass in English;
or
EASB Foundation Programme;
and
All applicants must be at least 16 years of age at time of application
International Students
High School Certificate or equivalent
or
EASBFoundation Programme
and
Proficiency in English Language
(Minimum EASB ETEDP Level 1 / IELTS 4.5 / TOEFL 475)
and
All applicant must be at least 16 years of age at time of application
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
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Academic Programmes 
