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EASB is honored to join the China-ASEAN Tourism Education Alliance (CATEA) on 29 July 2017.

EASB was invited by the ASEAN China Center and Guilin Tourism University to join as an institutional member of the newly formed CATEA which is initiated by the ASEAN China Center and Guilin Tourism University and made up of 18 leading tourism schools and enterprises in China and ASEAN.

2017 is the China-ASEAN tourism year and the alliance’s objective is to construct the China-ASEAN tourism education community and support the “Belt and Road” initiative.

CATEA aims to promote the cooperation among the leading tourism schools in China and ASEAN and brings the educational standards in the tourism sector to new heights and promote economic and social prosperity in this region. The secretariat of the alliance will be set up at Guilin Tourism University.

The founding members signed the declaration of the alliance establishment during the 10th China ASEAN Education Exchange Week which opened in Guiyang, Guizhou province on July 28. Chinese Vice Premier Liu Yandong attended the opening ceremony and delivered a keynote speech to over 2,000 guests from China, Russia, Switzerland and ASEAN countries who attended the event to share experiences to build sustainable regional development through education.

Dr. Andrew Chua, Principal and Executive Chairman of EASB attended this event together with Mr. Reinaldo Wong, Director of School of Hospitality & Tourism Management, Ms. Elaine Tan, Group Director of Marketing and Mr. James Zhang, Director of Recruitment – China of EASB.

In his keynote address at the CATEA inauguration ceremony, Dr. Andrew Chua expressed his confidence that the CATEA will produce resounding success in fostering extensive student and staff exchanges and deliver concrete results in promoting cooperation between tourism schools in China and ASEAN. Dr. Andrew Chua further highlighted that the setting up of CATEA will further enhance the “Belt and Road” initiative, initiated by president Xi Jinping, as it further upgrades the education quality standards and better serve the China-ASEAN Tourism Cooperation to promote social and economic development that will lead to greater prosperity in the region.

 

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