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Bachelor of Arts (Honours) Business and Management Studies (Top-up)

The BA (Hons) Business & Management Studies course provides students (Top-up) an appreciation of the diverse business environment and industry. The understanding of the production and consumption of business products and services as they take place; and an understanding of the management and organisation involved in the provision and consumption of the business products and services.

Programme Objective

To enable participants to acquire sufficient breadth of knowledge, deeper insights and greater understanding of the interdisciplinary areas of managing human resources productively in an organisation and to understand the labour legislation and industrial relations in Singapore.

To provide participants with structured training for personal and career development.

To provide participants an endorsement of their competence in attaining both academic and practical understanding of the various human resource management techniques, motivation and skill for managing and developing people as a value-added asset.

Career

A career in Business Management is an excellent preparation for top management positions as the Management function has become widely recognized as the driving force of modern businesses. Potential as a Business Manager, Business Practitioner / Adviser, Business Consultant, Business Director, Associate Business Manager, Business Associate in a Hospitality Industry, Multi-Chain of Business Retail, Public Service Administration, Banking Industry, Corporate Retail, Service Industry Setting, Business Services in a Large Conglomerate or Multi-National Corporations or Small and Medium Size Enterprises.

 
Progression Pathway
BA (Honours) Business and Management Studies (Top-up)
Mode & Duration
Full-time: 12 mths
Part-time: 12 mths
Intakes
Feb, May, August, November
Average Teacher-Student Ratio
1:30
Modules
  • 1. Investment Management
    • This module builds upon the level 2 module Investment and Risk. This module looks at the theories in investment management and their applications in financial decision making from both the corporate and individual perspective.
  • 2. International and Global Marketing
    • This module enables students to apply and expand the knowledge of marketing in an international and global context. Students will explore how organisations utilize the conceptual models, tools and techniques of marketing to plan and implement international and global marketing strategies. Students will use the tools of analysis and decision-making in the preparation of marketing plans to real-world settings.
  • 3. Innovation and Entrepreneurship
    • This module is designed to develop the way students interpret information. In today’s fast-moving environment, knowledge management and innovative problem solving techniques are needed within all organisations large and small and both national and international. This module will include development in the world of innovation, change management and entrepreneurship and challenge the student to pull together critical concepts of process improvement, e-commerce and innovation into a single framework. The aim of this module is to provide students with an understanding of changing consumer behaviour, due to the swift and dynamic developments of technology.
  • 4. International and Comparative HRM
    • This module is part of the HRM pathway and builds on the knowledge and skills of previous related modules. It aims to assess the significance of international models of HRM, comparative national contexts and employment systems and the role of Multinational corporations. It further assists to provide an understanding of the global economy, the impact of globalisation on international labour standards and the convergence or divergence of national and organisational HR practices and policies on a global basis.
  • 5. Leadership and Change Management
    • This module introduce students to the leadership and management of change. Student will critically evaluate the strengths and weaknesses of a range of leadership theories. Students will explore how leadership, creativity and innovation invigorate the change process, and how managers translate this into organization success.
  • 6. Strategic Management
    • This module is the major integrative element in the programme. It builds on the knowledge and skills acquired in earlier modules to enhance critical awareness of senior management decision-making. It addresses strategic management as a complex agenda of fundamental questions and problems that concern organizations and their future development. In order to address this complexity and generate a richer picture of organizations, the module also considers the context or environment in which an organization performs and the individuals whose actions help shape organizational performance.
 

Balestier Campus

9 Ah Hood Road
Singapore 329975
Tel: (65) 6252 5500
Email: enquiries@easb.edu.sg

Operation Hours

Monday - Friday
9:00 am - 6:00 pm
Saturday
9:00 am - 1:00 pm
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