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Bachelor of Arts (Honours) International Hospitality and Tourism Management (Top-up)

The BA (Hons) in International Hospitality and Tourism Management develops students for managerial positions in the hospitality, attractions and tourism industry, as well as to develop their communication skills.

Students will gain knowledge in areas such as Contemporary Challenges in Hospitality and Tourism, Exploring Strategy, Integrated Resorts Management, International Destination Management, New Enterprise Creation, People, Planet, Profit, and Honours Project.

Students will complete 8-weeks of supervisor and 6-weeks of manager training.

Upon completion of the Bachelor programme, students will be able to advance to Masters programmes.

Programme Objective
  • To equip graduates with the managerial knowledge and skills, so that they can be effective and efficient managers to the industry.
  • To develop in students a firm understanding of the roles and responsibilities of managerial functions in the organisation.
  • To focus on analytical and evaluative skills, improve communication ability and work effectively as part of a team.
Delivery Method

The curriculum is taught over 4 terms of 12 weeks each.  Modules are conducted in formal instructor-led classrooms sessions.  Each term will cover 2 modules with 6 contact hours per module; Lecture is a 3-hour session and Tutorial is a 3-hour session per week.  Students will undergo supervisor and manager training alongside taught classes.

Delivery Schedule
 2020 Quarter 1
03 Feb 2020 -  10 May 2020 
 2020 Quarter 2
11 May 2020 - 02 Aug 2020 
 2020 Quarter 3
03 Aug 2020 - 25 Oct 2020 
 2020 Quarter 4
26 Oct 2020 - 01 Feb 2021 
B3132 Exploring Strategy  B3133 New Enterprise Creation B3195 People Planet Profit B3132 Exploring Strategy 
B4116 Integrated Resorts Management B4100 International Destination Management B4101 Contemporary Management Challenges In Hospitality & Tourism B4116 Integrated Resorts Management
B4117 Honours Project B4117 Honours Project B4117 Honours Project B4117 Honours Project
 2021 Quarter 1
01 Feb 2021 -  09 May 2021 
 2021 Quarter 2
10 May 2021 - 01 Aug 2021 
 2021 Quarter 3
02 Aug 2021 - 24 Oct 2021 
 2021 Quarter 4
25 Oct 2021 - 30 Jan 2022 
B3133 New Enterprise Creation B3195 People Planet Profit B3132 Exploring Strategy  B3133 New Enterprise Creation
B4100 International Destination Management B4101 Contemporary Management Challenges In Hospitality & Tourism B4116 Integrated Resorts Management B4100 International Destination Management
B4117 Honours Project B4117 Honours Project B4117 Honours Project B4117 Honours Project
Progression Pathway
BA (Hons) International Hospitality and Tourism Management (Top-up)
Mode & Duration
Full-time: 12 mths
Part-time: 12 mths
Intakes
Feb / May / Aug / Oct

Registration

One Month Prior to Intake Dates
Average Teacher-Student Ratio
1:30
Modules
  • 1. Exploring Strategy
    • The module will explore contemporary thinking and literature in the field of strategic management, and will make use of examples and cases from a range of organisational and cultural contexts. The module aims to develop student understanding of the central role of strategic planning and decision making as the basis for creating added value for both the organisation and its customers. The module will focus upon strategy (and strategic thinking) as it applies to; purpose, direction, environment, choice, innovation, learning and change.
  • 2. New Enterprise Creation
    • This module will engage the student in various types of learning experiences. This is a practically designed module providing students with the opportunity to deploy techniques & methods required to successfully identifying possibilities for the development of a business idea. The lecture programme will be supported by case study & fieldwork exercises. Visiting Lecturers (currently managing their own enterprises) will share their knowledge & experiences with the cohort.
  • 3. People Planet Profit
    • This module will consider the sustainability agenda from H&T perspectives and will look at the issues such as sustainable development at micro levels (within H&T organisations) and macro levels(environmental impacts of H&T organisations). There will also be weeklyinputs that refer to challenges for managers across a range of hospitality enterprises. This will include (but not be exclusive to) hotels, resorts (and spas) cruise liners, airlines, restaurant/bars, event catering and winery/vineyard management. Within these arenas, issues such as management of change will be considered, immediacy of service requirements, large-scale staff management, cultural issues and challenges, food and beverages of the future including ramifications of healthy eating and non-alcoholic beverages consumption. Managing electronic media as promotion and marketing tools, future trends and fads, how to capitalise upon them and to consider Fast Food versus Slow Food implications for managers.
  • 4. International Destination Management
    • The module focuses on the Destination as the key conceptual component in the Tourism System and explores the core activities involved in the development, management and marketing of a range of destination types from both public and private sector perspectives. The public sector approach will principally focus on DMO and DMS whilst the private sector perspective will adopt a Resort Development perspective. Students will approach the module through a developing appreciation that information and communication technologies now permeate the fabric of destination management and marketing; the module will also offer the opportunity to reinforce sustainable business issues. Tourism destination competitiveness variables will be studied and put in the context of development stages.
  • 5. Contemporary Issues (Challenges) in Hospitality and Tourism
    • The aims of this module provide students with the opportunity to analyse and evaluate contemporary issues and challenges in global tourism and hospitality. To enable students to critically evaluate current thinking, practice and research in relation to a range of hospitality and tourism issues and challenges, such as: impact of the slow down of hospitality and tourism due to the recession; safety and security issues in hospitality and tourism; leadership; workforce demographics; social media and new media; impact of natural disasters on hospitality and tourism.
  • 6. Integrated Resorts Management
    • This module aims to critically evaluate the role and development of integrated resorts within the hospitality and tourism industry in Asia and in a wider global context. Critically examine contemporary sustainability issues in relation to integrated resorts and assess the strategies for their future development.
  • 7. Honours Project
    • The Honours Project is to further develop critical evaluative and analytical skills in research and their application to research design based on the following: ? Business research philosophies and paradigms; ? Research methodology and appropriate aspects of research design; ? Research ethics and their application in business research; ? Sampling, data collection and data treatment; ? Project planning for primary research; ? Critiquing research and positive and negative aspects of design, analysis and interpretation.
 

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