The Singapore Management Journal is published by East Asia Institute of Management (EASBTM) since 2012.

For enquiries or contribution of papers, please email: This email address is being protected from spambots. You need JavaScript enabled to view it.  

Vol 5, No. 1, 2016



The Singapore Management Journal is published by the East Asia Institute of Management (EASBTM), 9 Ah Hood Road, Singapore 329975.

The first issue of the Journal was published in January, 2012.

Copyright © 2016 East Asia Institute of Management (EASBTM). All rights reserved worldwide. No part of this publication may be reproduced or transmitted in any form or by any means without the written permission of the publisher.

For subscriptions and enquiries, please email: This email address is being protected from spambots. You need JavaScript enabled to view it..

Vol 3, No. 2, 2014



Assessing the Moderating Impact of Customer-Relationship
Dimensions On Service Quality Perception-Tourist Satisfaction- Destination Loyalty Link

Dr. Arup Kumar Baksi

Improving Brand Recognition of Australian Undergraduate
Medical Schools: The Case for University of Tasmania

Cecilia Xiao Yiying, Dr. William Lee Hong Chai

Organisational Development for Organisational Augmentation: Comprehending Regime, Relevance and Recognition

Dr. Manodip Ray Chaudhuri, Partha Naskar

The Effect of Customer Mood on Trust in Service Failures:
A Conceptual Model and Research Propositions

Anas Khan

Vol 3, No. 1, 2014



A Study on the Determinants Influencing Customer Satisfaction
in the Medical Tourism Industry in Singapore

Anna Pham Thi Huyen, Dr Ron Lim Cheng Hwa

Genre Analysis: Analysis Of Moves In Academic Job Application Letters

Sandy Goh Su Fung

Moderating Impact of Recovery-Zone-of-Tolerance on Perceived Service
Recovery-Tolerance Adequacy Gap-Perceived Recovery Impact Link

Dr. Arup Kumar Baksi

Impact of Corporate Image on Business Performance and Moderating
Role of Service Quality, Customer Satisfaction and Customer Loyalty

Santhanam Aravindan, Dr. William Lee Hong Chai

Vol 2, No. 2, 2013



Personality Traits Influencing Youth Entrepreneurship – An Empirical Study in Uttarakhand State, India

Lalit Sharma and Dr. Pankaj Madan

A Model to Evaluate Strategy and Implementation Effectiveness

Dr. Janson Yap

Industry Types, Managerial Levels and Strategic HR Interventions: Exploring Total SHRI Scores in the ‘ASHRIMP’ Scale in India

Dr. Manodip Ray Chaudhuri, Dr. Jayanti Basu and Isaac O’ Fadeyibi

Impact of Cultural Diversity on Learning Style Preferences among Hospitality and Tourism Students

Danapalan Anbuselvi


Vol 2, No. 1, 2013



Stakeholder Influencing Capabilities in Strategic Alliances and

Networks in NHS Scotland: A Study of NHS National Services Scotland and Health Board Chief Executives

Irene Barkby and Dr Alan Reeves

Impact of Organisation Factors on the Success of Information Technology

Outsourcing Relationships in Small and Medium Enterprises – A Revisit
Zwen Chua  

A Consumer-Oriented Behavioural Study in the Singapore Wine Market
Willard Tan

Factors Influencing Consumers’ Attitudes Towards Online Purchase in Singapore
Huynh Tuan Hung


Vol 1, No. 2, 2012



Corporate Governance in the Wake of the Financial Crisis:
Comments on the Changing Role of Independent Directors in the
Corporate Governance Codes of Singapore and the United Kingdom
James Johnston

Role of Communication and Coordination Among Three Tiers of
Panchayats under Decentralised Planning: Evidence from India
Dr Shailender Singh and Dr Pooja Jain

Risk Management of Emerging Foodborne Diseases
Mr Yap Teow Chong

Work-Life Balance of Women Researchers and Women Managers in
India: A Multi-Construct View
Madhurima Das, PhD Candidate and Professor K.B. Akhilesh

Establishing a Valid Rationale for a Holistic Approach to Business
Project Management
Dr Wong Siaw Ming

Vol 1, No. 1, 2012



Cultural Acclimatisation: Foreign Students Studying in a
Private Educational Institution in Singapore
Dr Chey Chor Khoon

Creating a Model of Organisational Excellence
Dr Tan Jing Hee

Adapting Porter’s Strategy Formulation Process and Generic
Strategies Model in Today’s Competitive Business Environment
Janson Yap

Consumers’ Perceptions and Receptivity to Service Quality of
Low-Cost Carrier Industry in Singapore
De Zilva Linnaeus Clinton and Dr Kumaran Rajaram

Impact of Information and Information Technology
on Private Educational Institutions in Singapore
Chua Yong Beng



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